Commercialized Sexuality In Victoria's Secret Commercials

In this ad, the product being sold is bras and underwear. To sell these items, Victoria's Secret has to convince you that if you, as a woman, wear these particular sets of lingerie, you will be as sexy as the girls in the commercial. If you are confident with your body, you wouldn't need these items to be sexy. Therefore, this company has to convince women that they are not attractive unless they are wearing expensive lingerie. They do this by presenting an ideal image of femininity that no real woman can match, and telling you that the reason they are so attractive is because of the underwear.

The caption at the beginning of the ad states 'Meet The New Shapes of Sexy'. The women that are presented are very skinny, very tall, all white, and all classically feminine with long hair. Two of of the three models are blonde. It's projecting an image of sexy that very few people meet. This commercial upholds the image of women as sexual, but not the dominators. These woman are portrayed as attractive placeholders, with no personality other than sexual attraction. As well, the locations that they are supposed to be 'living' in are high class apartments. This is a purposeful tool used by the advertisers to convince you that people who can afford expensive apartments always buy this brand of lingerie, and you can look like these people, and give off the impression that you are as rich as these people, if only you buy the same lingerie.

In closing, this ad projects an image of sexuality and lifestyles that cannot be achieved by most people, but convinces the viewer that if they wear this lingerie, they'll be seen as as attractive as these models. It perpetrates the fiction of beauty as simply skinny white feminine girls, and shames every woman that does not fit these standards.

Internet Drama and Needless Social Networking.

One thing that pisses me off in media today is how people use the Internet to say things they would never say in real life. Internet bullying is a serious phenomena that happens all around the world. It's largely caused by the fact that you can be anonymous or semi-anonymous on the Internet, added to the general feeling that what happens online isn't 'real' and doesn't affect real life situations. But it does. Words said on the Internet hurt just as much as they would have if they'd been said in real life, plus they're backed by nothing but cowardice. It really shows just how terrible a lot of people are, since if they get the chance to be anonymously mean they will take it.

Online drama is pointless. If you, as a social network user, are fighting with someone else, there is no need to publicise your argument. In the days before social media was this powerful, it would take days for the gossip to get around to everyone, but now it's accomplished in a matter of minutes, sometimes seconds. It doesn't take much for all of the acquaintances on Facebook to see and pass around your petty arguments. It takes even less time for incriminating photos or stories (true or false) to get passed around. Partied too hard last night? Now everyone, including your boss, your parents, your enemies and your ex's can know exactly what you did and how you looked while doing so. Not always a pretty sight. Even if these pictures are deleted, it's completely possible that anyone could have saved them, and then can use them in future drama.

The internet and social networking in particular are destroying what is left of our privacy. Now we post everything about ourselves and our relationships on websites where people we barely know can look through it with ease. I'm sure everyone can think of many times when they've 'facebook stalked' someone they're not too fond of, laughing at the things they've said and done. Imagine someone else doing that to you. It's not just possible, but most likely that it's happened before, if not many times. Keep your fights and anything else you'd be ashamed if people brought up in the future off Facebook.